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News Archive
2010
September + August + July + June + May + April 30 April, 2010
Lucozade's Long Lasting Effects
+ March + February + January + 2009 + December + November + October + September + August + July + June + May + April + March + February + January + 2008 + December + November + October + September + August + July + June + May + April + March + February + January + 2007 + December + November + October + September + July + June + May + April + March |
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West London's 1950s Lucozade sign - a rare example of kinetic modernist advertising which greets motorists with the date, time, temperature and slogan “Lucozade replaces lost energy” - has been saved through an innovative approach to conservation.
Audi UK replaced the unlisted Lucozade factory and sign on the M4 with a building designed by Wilkinson Eyre Architects. The London Borough of Hounslow only agreed due to the following NLP proposed measures:
- erection of a replica on the M4 by world experts in outdoor advertising, JC Deceaux.
NLP Director, David Gavin said "This is neither preservation as found, nor restoration, but is a solution that alludes to history in terms of the earlier signage technology and the reference to the area's manufacturing past."
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